Self-publishing v. Traditional Publishing

If you read a lot of information about writing: essays like this one, discussions like the ones on the Institute’s Facebook pages and in either of our groups, writing books, writer’s magazines, you’ll eventually realize that sometimes you’ll see two professional, successful writers who give advice that completely conflicts.

I know of one self-published, highly popular genre writer who insists (loudly and often) that anyone being published by someone else is just turning their backs on big money. I know of another genre writer who has always been published by big publishers who insists that self-publishing is just another word for inferior product and inferior experience. They’re both absolutely certain. They’re both really insistent. And yet, they’re offering completely conflicting advice. So which is better: self-publishing or going through the publishing process with an established publisher? The answer: both.

I’ve also listened to keynote speakers at different writer’s events. I heard one wonderful, compelling young adult author who said that writers absolutely need to write from their darkest, most painful places. That compelling story comes from compelling pain and experience. On the other hand, I know another writer making a decent living at book writing who had no interest in bleeding on the page at all—she just wants to take the reader on a lively, funny adventure. So which one of these two people is the true writer? The answer: both.

I’ve heard writers say that writing without substantial prewriting (planning, research, outlining) is just asking for a book that fizzles out before you reach the end. And I’ve heard writers say that you should never outline as it kills your creativity and closes you off to serendipity. You should, such a writer says, just sit down, open up your imagination, and begin writing. So which of these writers is right? The answer: both.

Variety is the Spice of Writing

There are so many ways to access your creativity, write compelling work, and publish well. The reason you find so much conflicting advice is because there are so many good, solid, valid ways to do what we do. Get an agent? Could be a good idea. Get a few books published before you worry about needing an agent? Could be a good idea. Self-publish? Find a publisher? Outline? Write by the seat of your pants? Join a critique group? Work with on trusted critique partner? They’re all different footpaths that end at the exact same spot as long as you’re on the path that works for you.

Ultimately, that’s the final ingredient that makes a publishing choice work or not work, you. You don’t need the choice that works for everyone. You need the choice that looks like a good choice for you and your work (after careful research, of course).

There’s a reason why most writers say they spent about ten years getting ready for their first book to be published. For most of us, that’s about how long it took to hone our craft (because learning to write well is a process, no matter which other choices you make) and then sort through all the choices to find the ones that work well for us specifically. I’ve written books to very specific outlines. I’ve written books by sitting down and working out the plot as I go. I find that (for me) the longer the book, the harder it is to maintain a good story without the bones of an outline. But I found that out by trying things. And what I found out is true for me, but doesn’t have to be true for everyone.

You can learn a lot by reading published books and letting the structure and skill of that author ooze into your brain as you read. You can learn still more by working with a good writers group or critique group where everyone lifts one another and grows together. You can learn through classes, workshops, or lectures. But ultimately, you’ll learn the most by trying stuff. When you listen to a good writing podcast, it’s just noise in your ear unless you try the stuff you hear. When you buy a writing book, it can help you wile away some pleasant hours, but it’ll only make you a better writer if you try some stuff from it. You learn to write by writing.

Trial and Error Doesn’t Work for Everything

Now, when it comes to things like self-publish vs. established trade publishing vs. tiny press publishing vs. educational publishing, the choices get a little harder. It’s not really a good idea to simply “try” things until you have a firm understanding of:

1. What each area of publishing offers to a writer
2. What each area of publishing demands from a writer
3. Whether the “worst case scenario” in any given option is something you can live with

There is risk in nearly everything we do in life, but knowledge mitigates risk. The more you know, the less likely you are to be miserable in your choice. And it’s important to get your information from trust-worthy, knowledgeable sources. Don’t just listen to the folks who say what you like hearing. Sometimes the truth is less cheery, but it’ll mean you don’t waste a book you loved on a bad publishing choice. And never let your dreams and desires make an end run around the more careful, slightly skeptical part of your brain. When you balance skepticism and optimism, you will end up with a choice you know how to deal with and the confidence to deal with it well.

So don’t believe all the different voices trying to insist that there is only one way to be published. Most of those voices mean well, but whenever anyone tells you that there is only one way, they’re likely to be wrong. Research carefully. Always ask questions. And don’t let eagerness run you into trouble, and you’ll soon find the publishing path that works for you and your work. It won’t be the same path as someone else, and that’s fine. No matter what you choose, someone has chosen something totally different and ended up feeling successful and content. But odds are someone has chosen the same way as you and ended up feeling successful and content as well.

You don’t need to find the path that works for everyone.

You just need the right one for you.

Go get ’em, tiger!

Related Posts on Publishing

• Avoiding the Long Short Cuts
• Cultivating Writing Relationships in the Publishing Industry
• Targeting Submissions = Publishing Success